On 19th and 20th May 2026, Frischpack will be showcasing itself under this slogan at the international PLMA trade fair in Amsterdam  – the premier networking event for decision-makers in the private‑label sector. In Hall 7, at Stand F24, we will be unveiling tangible product developments and new ideas for national and international retail concepts across an area of 18 square metres.

Pre-packed products, specialities with a clear focus on future development
In the pre-packed products and specialities segment, Frischpack will be presenting selected product themes that reflect current market and consumer trends – while also effectively complementing existing ranges. These include, among others, enhanced seasonal concepts that are more closely geared towards specific events, and time-limited highlights. In addition, products linked to functional and health‑related trends are shifting into focus, such as high‑protein grated cheese and cheese cubes designed for a variety of uses.

XXL options cater to changing household sizes and offer better value for money. Goat’s cheese helps boost visibility in the speciality segment. With San Fresh, the focus is on a concept that combines a sense of freshness, a clean look and simple consumer appeal. All products are displayed in tried-and-tested packaging solutions for blocks, slices and cubes – functional, premium quality and with a strong impact at the point of sale.

Character-shaped cheeses & children’s concepts with fresh inspiration
Frischpack is also systematically refining existing concepts in the character-shaped cheese and children's products segment. At the trade fair, we will be showcasing, among other things:

• the addition of cheese sticks to the Peppa Pig range
• new Ferdi Fuchs quark bars 
• additional American football and soccer editions in the character‑shaped cheese segment

Well-thought-out product range additions that complement existing brands and product lines in a coherent manner are our top priority. The key factors here are an emotional appeal, clear formats and a smooth integration into existing children’s and family concepts.

The following people are looking forward to meeting you in person:

• Laura Gondorf, Head of Sales Food Retail & Export
• Marc Rehberg, Sales Manager Trade
• Mandy Schabinski, Key Account Manager
• Dana Broschat, Junior Key Account Manager
• Anna Schumm, Junior Key Account Manager

Visit Frischpack in Amsterdam – and discover cheese concepts that unite passion and business.