Mailling / Viersen, 01st June 2018 - The “World of Private Label” international trade show” organised by the Private Label Manufacturers Association (PLMA) is held annually in the Exhibition Centre in Amsterdam – and this year it was held on 29th and 30th May. At this important trade show where approx. 2500 companies exhibit, the cheese experts of Baackes & Heimes had their first joint appearance with the cheese appetite experts from Frischpack since their merger last year. The Frischpack Group is benefiting on the whole from the positive development in the private label sector. As a manufacturer-independent cheese processing company, we use the most up-to-date cutting and packing technologies both in Viersen and in Mailling and offer the trade sector a wide and deep product range, as well as individually customised cheese solutions. Using this as a basis, the brand identity can be innovatively transposed and further developed.
“Our appearance at the trade show was a complete success,” was how the managing director, Marian Heinz, summed up the exhibition. “The visitors were mainly impressed with our new cheese platters on which we are now able to fully-automatically arrange up to six different types of cheese on one platter. The production line capable of doing so was installed in Viersen just a short while ago. It is the only one of its kind in the European cheese industry.” More information regarding the services available to the food retail and discount sector can be found here.