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M.A.D.E. Paris: Private label on the Seine

54 countries. 450 exhibitors. Increasing visitor numbers.

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[Translate to English:]

Mailling/Schönau, 29. März 2018 - The M.A.D.E., which was held on 20th/21st March 2018 in Paris, is evolving into one to the largest international trade fairs for private labels and branded products. It was here that we were able to introduce ourselves as the cheese appetite experts for the first time to a wider French audience. Our processing and packaging solutions, which were tailored specifically for the private label sector and included new film-packaging options, were very well received by both French and international visitors alike. Wood imitations, structured coating and fibrous-web or paper laminations were presented, among other things. But there was so much more to see: samples from our wide and deep product range for out-of-home service, wholesale and cash&carry business, as well as for restaurants, the catering and hospitality sectors. We have been active in France for many years under the Frischpack brand name and with private labels, and it was our aim to expand our commitment here with a focus. Our new partner, Per Inter, with its own stand at the trade fair, will be looking after our wholesale/wholesale consumer and industrial customer target groups with immediate effect. And we reached our goal: by holding many discussions – both with familiar customers and with potential new ones.