Mailling/Schönau, 19. April 2024 – Competent, creative, innovative – this is how Frischpack will be showcasing itself on 28th and 29th May at the “World of Private Label" trade fair – organised by the Private Label Manufacturers Association (PLMA). Under the eaves of the "German Pavilion" at Stand F24 in Hall 7, the cheese appetite experts will be presenting concepts for pre-packaging solutions and concepts for children, as well as sustainable packaging solutions.

The greatest sales-promoting factor for pre-packaging solutions is cheese enjoyment in pre-portioned pieces and convenient slices that lend an artisan appeal. At the PLMA, Frischpack will be accompanied by a selection of cheese specialities and organic raw produce, as well as sustainable packaging options.

When it comes to its concepts for children, trade fair visitors will find a broad portfolio of character cheeses and children's dessert products. In addition to an emotional, attractive presentation, individual shapes are the driving force here. The family business also has decades-long experience in this segment and its creative solutions make it an optimal partner for retailers.

Another area of focus at the trade fair in Amsterdam will be recyclable materials for packaging cheese slices and portions, as well as grated cheese. The latter is available in all the variations the market requires: for example, as deep-drawn trays, grated-cheese and stand-up pouches, flow packs and pocket bags.

“The PLMA is a unique venue for private label professionals to meet", Laura Gondorf, Sales Manager for Food Retail and Trade at Frischpack, emphasises. “Our participation allows us to exchange ideas with both existing and potential future customers, and strengthens our position in the industry. We look forward to demonstrating that, when it comes to quality and innovation, we are one of the most prominent cheese processing and packaging companies in Europe.”

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